Dutchtown Drugs

A new location for a pharmacist looking to improve visibility, public image, and sales while standing out from his “big box” competitors.

Located in Dutchtown, Louisiana the site is surrounded by a developing suburban retail environment of parking lots and mundane strip malls. Not wanting to fall victim to the mass generic architecture of the “big box” the client was looking for a dynamic image. The inherent significance of the site along a highly traveled roadway was utilized by developing a structure that both in form and material takes hold of its surroundings and announces its presence. While creating this presence the building also allows for customer conveniences of drive-through pick-up and drop-off of prescriptions. Unlike the competitor’s generic sterility, a pleasant environment is found inside with the simple footprint of the pharmacy and large naturally lit volume adding to the shoppers experience and comfort.