Caraline Abels discovered her passion for marketing when she realized she could blend creativity with strategy. She began her college journey as a graphic design major at Southeastern Louisiana University, where she developed a strong foundation in design principles and Adobe Creative Cloud. Recognizing broader opportunities in marketing—and the ability to continue using her creative skills—she transitioned to a B.A. in Marketing, graduating in 2019.

A lifelong lover of storytelling, Caraline returned to Southeastern to earn her Master’s in strategic communication, with a focus on helping organizations communicate effectively and meaningfully. Shortly after completing her graduate degree, she joined Holly & Smith Architects as a Marketing Assistant, where she contributes her skills in marketing and communication.

Outside of work, Caraline enjoys reading, spending time with her two dogs, Cleo and Henry, and riding her horse, Dora. On weekends, you’ll likely find her curled up with a good book and a hot cup of tea.