H/S Marketing Manager Jennifer Hanson Earns CPSM Certification

In an achievement worth celebrating, Jennifer Hanson has passed the Certified Professional Services Marketer (CPSM) exam. The CPSM certification is a rigorous process that assesses a marketer’s expertise in professional services marketing. Jennifer is the Marketing Manager at Holly & Smith Architects, and her success is a testament to her dedication to the field and her commitment to continuing education.

The CPSM exam is administered by the Society for Marketing Professional Services (SMPS), a community of marketers in the architecture, engineering, and construction industries. The exam consists of six domains: marketing research, marketing planning, client & business development, proposals, promotional activity, and management.

Jennifer has been with H/S for 6 years and has worked in marketing for 13 years, focusing on professional services. She expressed her excitement about passing the exam and her gratitude to SMPS and H/S for providing her with the opportunity to showcase her skills. “I am thrilled to have passed the CPSM exam and to be recognized for professional services marketing. Additionally, I am grateful to H/S for their support and resources throughout the certification process.” Founder and Principal Michael Holly added, “In her time with H/S, she has excelled in showcasing the capabilities of Holly & Smith and has become an integral part of the H/S team.”

Jennifer’s achievement is a testament to the value of professional certifications in the marketing industry. As marketing continues to evolve and become increasingly specialized, certifications like the CPSM provide a way for marketers to demonstrate their expertise and stay ahead of the curve. Congratulations to Jennifer on this impressive accomplishment!